- the Abduction posters with the expressions of the character's faces leave you wondering what got the characters in that situation.
- the colour is generally black and red. The colour scheme for the font has been coloured white, over a black or motion background. They have also used shades of black, grey and dark blues in some of the posters There is not much colour used in this website. The colouring of the video of the background isn't clear, and looks like it is being watched on a canvas tv or on a large screen, Compared to the smurfs website where it was bright and blue, this website is dark and mysterious.
- The space on the website is even, and they made sure that not everything was on one side. The title of the film is always pictured on the top left hand corner and is a thick white font. This white makes sure that the website isn't too dark and is balanced.
- the website has used themes from the movie to enhance the different parts of the website. They have included a missing persons report, and a page about who you 'can trust' (as that is what the whole movie is about).
- In the smurf website, the background was nearly almost the same, but with this website, the background is almost always a different video clip.
- The website combines the themes of the movie, the black and red colouring and the space to produce a website that was specifically created for this movie.
- the website puts a lot of emphasis on clips of the scene. I think that they have put emphasis on the actual visual pictures so that the audience understand what the movie is actually about. Because pictures cannot convey the plot of the film, the extracts from the movie do the job instead of a written plot.
- the movie seems like it is action packed, and with the help of the strict straight lines, it can be assumed that the film doesn't have any loop holes, and the plot is direct and straight
- the feel of the website is one of a drama and action film. I think that it was made for people to explore after they have watched the movie, as some of the categories such as 'Who you can trust' and a missing person's profile suggest that you already know part of the plot. However, if you went onto the website before you watched the movie, it would not give anything away - except knowing that it is about a missing persons case
- there are not many promotional posters featured on the website, as most of the promotional advertisement is from the videos. However, there are some pictures that express a lot of emotion with different people and backgrounds which act as posters.
- The website is laid out with a home screen, where you can click on a missing persons case, interactive map, the soundtrack, where to buy tickets among others. These are only accessible from the Home page and are featured on the right hand column. Other menus such as downloads, cast and crew, gallery, the story etc, can be seen at the top right hand corner in a line. These can be viewed on any of the pages. All the material is easily accessible, and the font is the same on every page, which is a plain font that is easy to read.
- the target audience is wide. As the actual plot of the story aims for both men and women around their late teens to late twenties, the website caters for them. However, because of the actors and actresses that a featured in this film, it also brings in a lot of younger audiences such as teens. The website also caters for this audience with a fan mosaic and other features.
- because their are a lot of videos on the website, it gets annoying because that is the first thing that comes up when you click on a new page, it is easy to get out of, but a pain when it is not wanted. I think the website fits the movie, but I don't like it because it is too predictable and doesn't stray out the box much. For a film that could have had different features, it was kind of a let down.
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